Advertising & Public Relations

Strategic Planning

• •Integrated advertising and PR campaign development
• •SWOT analysis and market research
• •Data-driven decision making and metrics evaluation
• •Multi-channel media planning and optimization

Creative Execution

• •Visual communication and graphic design
• •Brand identity development and storytelling
• •Adobe Creative Suite proficiency
• •Social media content creation and management

Audience Insights

• •Gen Z behavioral analysis and targeting
• •Consumer research and segmentation
• •Cultural trend identification and application
• •Message tailoring for diverse demographics

Professional Excellence

• •Project management and team collaboration
• •Ethical communication and social responsibility
• •Adaptability and continuous innovation
• •Financial literacy and business acumen

The Art in Advertising

My creative approach integrates art into advertising through unique branding elements, strategic color palettes, and thoughtful typography. I believe design should do more than look good. It should communicate purpose, evoke emotion, and drive action.

My work demonstrates proficiency in Adobe Creative Suite, digital marketing platforms, and print production tools. I merge technical skills with creative execution to produce visually striking campaigns that are both purpose-driven and results-oriented.

Design Principles:

• Strategic use of color psychology to enhance brand messaging
• Typography that balances readability with visual impact
• Structured and organic design elements that create cohesive brand identities
• Visual storytelling that connects with audiences on an emotional level

Understanding Gen Z and Sustainability for Goodwill

Our research shows that 70% of Gen Z prefers brands that align with their values. This in-depth study examined Gen Z’s values and preferences, focusing on sustainability and corporate social responsibility to develop actionable insights for engaging younger audiences.

We identified that 33% of Gen Z respondents are unaware of Goodwill’s nonprofit status. To address this, we recommend a digital transparency campaign featuring a “Myth vs. Fact” section and a “Where Does My Donation Go?” video series that makes impact tangible and relatable.

Impact: Research-driven recommendations that align brand messaging with consumer values, demonstrating expertise in audience analysis and strategic communication.

Netflix’s Evolution: Business Acumen and Adaptability

Netflix’s evolution from a DVD-by-mail service to a streaming giant stands out as a compelling case study demonstrating the importance of business acumen and adaptability in modern corporate settings. Netflix’s ability to identify market inefficiencies and pivot their model showcases the critical role of long-term strategic decision making and social listening.

The company’s ability to embrace change while Blockbuster stood still underscores a powerful lesson. Netflix’s journey from dismissal by Blockbuster to becoming a dominant force in entertainment highlights the value of continued innovation. This analysis demonstrates how staying ahead of technological trends is not just beneficial but essential for survival in today’s fast-paced business environment.

Impact: Strategic analysis connecting business strategy with communication practices, highlighting understanding of financial literacy and market positioning.

Super Bowl Advertising Research

Analysis of high-budget advertising strategies revealed key insights into consumer behavior and demographic targeting. We explored how brands like T-Mobile used NFL athletes to generate buzz and suspense for their ads, leveraging authoritative appeal to connect with football fans.

This research demonstrates the effectiveness of integrating Super Bowl ads into larger campaigns, showing how brands can maximize ROI through strategic timing and audience alignment. Our findings highlight best practices for event-based marketing and multi-platform campaign integration.

Impact: Data-driven insights that inform strategic advertising decisions and demonstrate understanding of consumer behavior patterns.

Goodwill of Greater Detroit Campaign

Our campaign strategy is designed to maximize engagement by leveraging data-driven insights and aligning with audience values. Focused on increasing digital engagement with Gen Z by 30% within 12 months, we identified TikTok and Instagram as key platforms for reaching younger audiences.

We developed tactics like employee storytelling, influencer collaborations, and trend-responsive content. Personal stories from employee programs were highlighted using TikTok and Instagram Reels, featuring 30-60 second videos with real Goodwill employees and program participants sharing transformation stories.

Key Results: Strategic integration of digital platforms with mission-driven storytelling to build authentic connections with Gen Z audiences.

Blink and Polaris Collaborative Campaign

Amazon-owned brand Blink, a home security and personal surveillance company, partnered with anti-trafficking and awareness nonprofit Polaris. The two companies identified an opportunity to leverage their individual expertise to create cameras that spot signs of trafficking to better prevent and recognize possible community threats.

Our campaign aims to provide awareness and community safety while positioning Blink Cameras as a brand that is motivated to work toward positive change and consumer safety. We focused on emotional storytelling and community-focused messaging, creating a live neighborhood map for users to share footage voluntarily.

Key Results: Purpose-driven collaboration that connects brand values with social impact, demonstrating authentic commitment to community protection.

Jet’s Pizza Campaign

We differentiated Jet’s Pizza from competitors by emphasizing freshness, quality, and unique square deep-dish pizza. Our target audience included middle-class families and event-hosting young adults who value authenticity and quality ingredients.

Creative concepts include food quality visuals focused on ingredients, blind taste test ads, and historical footage of traditional pizza preparation methods. We used multi-channel advertising, including TV, digital, and local campaigns to maximize reach and engagement.

Key Results: Integrated campaign strategy that connects product differentiation with authentic brand storytelling across multiple touchpoints.