Painter · Graphic Designer · Copywriter
Paintings, design and campaigns built to be seen.
I’m Jack Bidwell, an artist and communications professional in Grand Rapids, Michigan. I make geometric and improvisational paintings, and I work with a variety of brands as a designer, copywriter and web specialist at Spider Marketing Group.
BS in Advertising & Public Relations, minor in Studio Art, Grand Valley State University.
Explore the work
Fine Art
Paintings
Structured geometric abstractions and improvised mixed-media works in paint, marker, graphite, crayon and collage.
Professional
Advertising, PR & Design
Campaign strategy, media planning, copywriting and brand design for clients across real estate, healthcare, finance and home services.
Selected paintings
Graphic Design
Print, digital and brand work
Logos, rack cards, direct mail, yard signs and digital display ads for West Michigan businesses, produced at Spider Marketing Group.
Advertising & Public Relations
Campaign Strategy
Integrated campaigns grounded in research, audience insight and measurable goals.
Goodwill of Greater Detroit
Capstone campaign built on a 102-response survey. “Every Purchase Powers a Transformation” targeted 30% growth in Gen Z digital engagement.
Jet’s Pizza (Hypothetical Class Project)
A media planning campaign developed for class that differentiated Jet’s on freshness and its signature square deep dish across TV, digital and local channels.
About
Art in advertising
I believe in making advertising messages worth seeing: artful, meaningful and in turn impactful.
Now: Designer, Copywriter & Web Specialist, Spider Marketing Group, Ada, Michigan
